Hi, I'm Aaron.

I design systems,
interactions, and

Watson 2016
Spring 2015 - project
How could our society benefit from the implementation of artificial intelligence systems in roles of government? Watson 2016 is a satirical political advocacy group to elect the IBM Watson supercomputer to be president of the United States.
Interacting with Data: Visualization for Exploration
Fall 2014 - presentation
A presentation I gave to The World Bank in Washington DC at their Big Data in Action for Development event. I was among a dozen scientists and researchers invited to present their perspective on big data, how they deal with it in their practice, and how they believe it will impact the future.
Public Interface: Reimagining Urban Experience
Summer 2014 - presentation
The keynote presentation at the ZKM App Art Awards 2014, covering an overview of mobile apps making creative use of public space, art installations that invite public interaction through personal devices, and speculation about the potential future applications of mobile devices in urban environments.
Making Visible The Invisible
Fall 2012 - workshop
Data in Art and Design. A workshop surrounding the use of data as a methodology and source of conceptual inspiration in developing art and design projects held at Fabrica in the fall of 2012. Six groups executed unique projects over three days collecting, analyzing and visualizing different sets of data.
Facebook Timeline Hallway
Spring 2012 - work
The timeline hallway is an interactive multi-display exhibit in which conference attendees can swipe their badge on an RFID reader and load their most popular photos, status updates, likes, and friends from their Facebook profile and enjoy an experience of their Facebook history.
F8 Attendee Map
Fall 2011 - work
An animated map of the home locations of all the attendees of the 2011 Facebook Developers Conference, organized by user ID, age, and gender.
Land & Time
Summer 2011 - work
A generative ambient visualization of weather and seismic activity throughout the state of Utah, prepared to overlay on top of video loops to be played in the lobby of the new Utah Natural History Museum.
Summer 2011 - work
What if our devices kept talking back to us after we have disposed of them? 40 netbook computers were donated to volunteers to have their users and environments monitored via the web cam.
Live Singapore: Formula One City
Spring 2011 - work
Large scale events disrupt a cities' daily routines. What better opportunity to explore this effect than Singapore's Formula One Grand Prix? How does this event impact daily life? How do citizens respond to it? How does the populous share their excitement via text messaging?
Live Singapore: Hub of the World
Spring 2011 - work
Singapore is the world's largest trans-shipment container port and one of the busiest airport hubs in the world. How is the country affected by this constant stream of people and goods passing through? Where do these flows come from and go to, and how much of it stays in Singapore.
Live Singapore: Raining Taxis
Spring 2011 - work
Singapore's mobility is heavily reliant on taxis, but what happens when it rains? This visualization explores how Singapore's transportation system behaves by combining taxi and rainfall data, and investigating how in the future the system can be streamlined in order to better match taxi supply and demand.
Live Singapore: Real Time Talk
Spring 2011 - work
Singapore's mobile phone penetration is above 140%, many own more than one device. How do we make use of the island's cellphone network via voice calls and text messages? How can this inform us about the usage of urban space in real-time?
Summer 2010 - work
An interactive lighting installation by Electroland on a pedestrian bridge at the University of Tennessee, Memphis Law School campus. The bridge reacts to the movement of people walking across it.
JPL Lobby Display
Summer 2010 - work
A generative software installation designed for the recomposition of renderings produced by the Projects and Formulations group at the Jet Propulsion Laboratory to be displayed in their lobby.
FIL Author Cloud
Fall 2009 - work
An 80' wide projection wall designed for the Guadalajara University International Literary Festival features the names of prolific Los Angeles authors. A large LCD touch screen allows users to move the cloud of author names and reveal quotes and bio information.
Spring 2009 - work
An electric wave of blue light that follows cars as they drive past the Los Angeles Fashion Center. A camera tracks the movement of vehicles and people along the street and mirrors their activity with bright blue light along the face of the five story building.
Spring 2009 - work
A carpet of bright red LED tiles at the entrance of the MetLofts apartment complex react when people walk over them. The animations triggered by peoples movement is reflected on the five story facade of the building overlooking the LA Live area of Downtown Los Angeles.
Winter 2008 - work
A jungle of large hanging electric flowers light up the entrance to the Los Angeles Fashion Mart. The flowers react when people pass in front of them, displaying a colorful animation with a soundtrack. Every 15 minutes a large animation occurs on all flowers, and every hour the Westminster Quarters chime.
Fall 2008 - work
An interactive lighting and sound installation in the Indianapolis Airport. Stereoscopic cameras track the movement of people in the space, and the grid of lights overhead reacts to them, with an occasional big show illuminating the entire space accompanied by music.
Mars Climate Sounder Visual Interface
Summer 2008 - work
A visual interface to compare and contrast martian climate data collected by the Mars Climate Sounder. Surface readings from the sensor can be compared to readings from similar sensors on previous orbital satellites in order to analyze trends and gauge accuracy.
Illustrating Power Structures
Summer 2008 - writing
The written component of my MFA Thesis, outlining the background and concept behind the Power Structures project. It details the philosophical background behind the software's functionality as well as the artistic and technical inspirations for its development.
Power Structures
Spring 2008 - project
An online system for illustrating the networks of power brokers that influence our daily lives. Connections are made between people, places, organizations, and events using testimony from various sources in order to create a more intricate and revealing map.
Spring 2007 - project
Each visitor to the project has their IP address turned into an 8x8 pixel icon. The color is derived from the first three octals of the address, and the pattern is a binary interpretation of the last octal. The icons are then organized spatially by their meta data to reveal further possible trends.
Generative Art as a Response to Auto-Destructive Art and a Result of Technological Determinism
Fall 2006 - writing
A response to an article on the aesthetics of auto-destructive art, applying their inverse qualities towards generative art for an analysis of the genre. The work of Casey Reas is used as an example to be assessed by these inverted aesthetic principles.
On Translation: Social Networks
Summer 2006 - project
A visualization of keywords originally derived from military terminology now used across a variety of sectors. Web sites are analyzed for their corporate, military, technological, and cultural values, and then collectively used to create a weighted rank for terms found on their sites.
Research Chronology Revisited
Summer 2006 - project
An improved visual interface to social bookmarking activity. Anyone using del.icio.us can login with their username and password and visualize their bookmarking activity. This version includes improved analytical aesthetics as well as better sorting features for tags.
Summer 2006 - curatorial
An art show on the subject of data visualization and sonification I curated in Ars Virtua, a new media gallery located in Second Life. Artists included Jeff Gray, Jesse Kriss, Manuel Lima, Noah Pedrini, Karsten Schmidt and Anna Robinson.
The Art and Science of Computational Information Design
Spring 2006 - writing
A philisophical investigation into the transdisciplinary properties of computational information design. Formatted with questions from the hypothetical perspectives of four great minds related to the artistic and scientific qualities of the newly formed discipline of computational information design.
Fall 2005 - project
Investigating the flow of page rank between the top ten search results. My hypothesis was that the top ten search results for a given query would create a long tail distribution in page rank among the rest of the results due to them linking between each other.
Sexual Evolution: Social Implications of Teledildonic Adoption
Fall 2005 - writing
Teledildonics has been a long discussed but only recently developed upon subject of technology, involving both engineering, sociology, and human sexuality. What questions can be posed about the common place adoption of teledildonic devices within society?
Pacific Rim Visual Directory
Fall 2005 - project
Visually mapping artists across the pacific based on shared characteristics. Artists were asked to contribute information to create comparisons, display relationships, and inspire potential collaborations. Connections are made using tags by interest, organization, and prior collaboration.
Transvergent Project Relationship Model
Spring 2005 - project
An experiment in mapping skills and disciplines contributing to a variety of creative projects. Artists were asked to contribute their projects for comparison, using their tags and relative weighted percentages to create a spatial arrangement.
Spring 2005 - project
A group project blending visual, audible, and tactile senses using computer software, physical sensors, lights, microphones, speakers, infrared camera, and projection. Audio input is sent to tangible and visual output, tangible input is sent to audio and visual output, and visual input is sent to audio and tangible output.
Latency Topography
Fall 2004 - project
A data visualization of network traffic based on packet latency made specifically for the Carnivore project. The longer it takes data to travel to the server, the farther the node is positioned from the center. Network traffic is animated between nodes and a system beep occurs at the frequency of the destination port of the packet.
Debate Debauchery
Fall 2004 - project
A data visualization of the third debate of the 2004 presidential election. Transcripts of candidates were analyzed for word length and reiteration over time. Data is then spatially mapped in a 3D scatter plot, allowing the viewer to rotate the model and analyze trends in word usage.
Two Dimensional Audio Mixer
Spring 2004 - project
A simple technical exercise in creating a musical interface which would allow the spatial mixing of a composition. Instruments are spatially positioned around the microphone to adjust volume, and the microphone can be moved to dynamically change the mix.
About Aaron Siegel
Aaron Siegel is a transdisciplinarian with a concentration in computational information design and interactive public art works. He received his BFA in Digital Media Art from the Cadre Laboratory for New Media at SJSU in 2006, and his MFA in Design|Media Art from UCLA in 2008.